About Us

OUR BRAND

Founded in 2024, Be Apparel Limited trading as Be Equestrian launched with a vision to bring performance led, contemporary products to the market whilst keeping them affordable for everyone. Our mission is to make sure that every product we design in house is for the modern generation of riders and is stylish yet practical.

With this in mind it is important that we keep up with the current trends and make sure that the fit, fabric and functionality remain at the forefront of the brand.

At Be Equestrian, we take great pride in our commitment to sustainability. We feel very strongly about this and this was very important to us as a brand when choosing the manufacturer that we work very closely with! We are proud to work with such an amazing factory who pride themselves on ethical values, ensuring that their staff are treated fairly and have implemented eco-friendly practices in production processes, such as using recycled materials and minimizing waste.

OUR STORY

Elise Phoebe Brookes originally founded Be Equestrian Limited in 2022. After putting so much time and effort into the business, Elise fell pregnant in 2023 and after giving birth to her gorgeous little boy in 2024, she realised that due to her circumstances, did not have the time to completely devote it to the brand.

In 2024, there was a re brand and Be Apparel Limited (trading as Be Equestrian) was founded by Alexandra Mullins.

FOUNDER AND CEO

Founding Director & CEO Alex Mullins from the North East has been around horses since she was born! Having started riding lessons at age 4 and getting her first pony at age 5, Alex was and still is a very keen equestrian!

Having studied fashion textiles at school, this rebrand sees Alex push the business to new heights, creating functional, technical and fashionable pieces of clothing at an affordable price as everyone deserves to look and feel their best in this sport.